Register: https://potomacinstitute-org.zoom.us/webinar/register/8516346071845/WN_p1z8gHpNSnmEXHnUfs_qCg

About the Event

As the United States contemplates the dynamics of global competition at a societal level, we must consider our national narrative—how and what we are communicating at the strategic level and how it is perceived and processed by our competitors and allies. Developing a strategic messaging plan to construct and articulate a narrative that relays US intent in a clear and consistent manner is crucial to success in a globally competitive environment, especially in today’s world of rapid and unconstrained communication. We must send the right message to competitors and allies the first time it is sent, with as little ambiguity and chance for misinterpretation as possible.

Join us for a discussion to explore the development of a reasoned approach to communicating on the global stage in the Information Age, one that accounts for cultural filters and the varied experiences of audiences around the world. Clear, and more important consistent, messaging will make the difference in whether the US gains and holds a competitive advantage to drive outcomes and events across the global landscape. To get there, we must reshape not only our external message, but also the conversations we have with ourselves across the nation.  

About the Project

The Global Competition Project (GCP) commissions a spectrum of experts from diverse fields to present insights as to the primary challenges/opportunities associated with societal level competition in the Information Age. The Potomac Institute will host a series of seminars to foster animated discussion on a variety of topics important to the Institute’s work – and global societal interaction – and publish associated articles on the topics.

As the United States contemplates the dynamics of global competition at a societal level, we must consider our national narrative—how and what we are communicating at the strategic level and how it is perceived and processed by our competitors and allies. Developing a strategic messaging plan to construct and articulate a narrative that relays US intent in a clear and consistent manner is crucial to success in a globally competitive environment, especially in today’s world of rapid and unconstrained communication. We must send the right message to competitors and allies the first time it is sent, with as little ambiguity and chance for misinterpretation as possible. Join us for a discussion to explore the development of a reasoned approach to communicating on the global stage in the Information Age, one that accounts for cultural filters and the varied experiences of audiences around the world. Clear, and more important consistent, messaging will make the difference in whether the US gains and holds a competitive advantage to drive outcomes and events across the global landscape. To get there, we must reshape not only our external message, but also the conversations we have with ourselves across the nation.